Rainbow Toy Awards – winners announced!

As you may remember, we were chosen as Rainbow toy testers this year, and we tested the Jumbo Bananagrams.

The award results have now been announced:

The fifth annual Rainbow Toy Awards were held at a ceremony live online at www.rainbowawards.co.uk on Friday 27th September 2013 where the results of these prestigious awards were announced.
Toy companies from around the world sent in a record number of entries to the Rainbow Toy Awards HQ and each one was scrutinised by its team of toy testers.  What makes the awards unique is that each tester is a child (the real audience that matters!) and they give their feedback to an adult to report by way of an extensive form. Ranking the toys for play value, longevity, packaging, build quality, value for money and then they offer their overall impression – giving each a valuable comment and score.
Rainbow 360 Media Ltd coordinated this year’s awards, Helen Davis, Managing Director commented “Being tested by children we get some great comments and often some surprise results too!”

The winners of the fifth annual Rainbow Toy Awards Ceremony are:
The 2013 Overall Champion
Best Preschool Toy
Winner – Discover Sounds Activity Garden by Little Tikes
Highly Commended – Peppa Pig Secret Gift Box – Jumbo Games
Best Arts & Crafts Toy
Winner – Magic Choc – Chocolate Picture maker by The In Thing
Highly Commended – Sweet Art by Diamant Toys (from Sambro)
Best Wheeled Toy
Winner – Elektra Tri-Line Skates by HGL
Highly Commended – Smart Trike Dream by Smart Trike
Best for Imaginative Play
Winner – Cookin’ Creations Premium Wood Kitchen – by Little Tikes
Highly Commended – Wow Packs by Wow! Stuff
Best Games & Puzzles – The Young Ones
Winner – Silly Moo by John Adams Leisure
Highly Commended – Jake and the Neverland Pirates, Who Shook Hook by Esdevium Games
Best Games & Puzzles – 8 Years and above
Winner – LOGO Billionaire by Drumond Park
Highly Commended – Boom Boom Balloon by Spinmaster

Best Electronic Toy
Winner – KidiGo by VTech
Highly Commended – Combat Creatures by Wow! Stuff
Best Construction Toy
Winner – Barbie Build ‘n’ Play Super Star Stage by Mega Bloks
Highly Commended – Makies by Makie Lab
Best Educational Toy
Winner – Innotab 3s by VTech
Highly Commended – LeapReader by Leapfrog
Best Plush Toy
Winner – Read with me Scout/Violet – Leapfrog
Highly Commended – My Scare Pal, Huggable Sulley by Spinmaster
Best Outdoor Toy
(for the first time only we had a tie in the scores and so presented two highly commended awards)
Winner – Air Storm z-Curve bow by Re:Creation
Highly Commended – Jumbo Zip-It by Bananagrams
Highly Commended – Extreme Ambush Kit – The Battle Box company
Each winner can be seen on the Rainbow Toy Awards site and has a ‘click to buy’ button leading to an online retailer, enabling parents to get Christmas Wish Lists off to a good start!
Peter Dawson, Rainbow Awards director added “It is a tremendous accolade for a product to win a Rainbow Toy Award, each year the entries received just get better and better, with both quality of the products and the amount entered but we’re not one of these companies that just give out an award, to win with the Rainbow Toy Awards is to have produced a truly excellent toy indeed!”
For more information and to see all the awards online visit www.rainbowawards.co.uk


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